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Tuesday, February 27 • 2:00pm - 2:45pm
Candidate Personas - Where Research Meets Marketing

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Your hiring manager has painted their picture of a perfect prospect, and it's a purple squirrel/unicorn hybrid… again. Prepare to yell “Plot Twist!" and "Challenge Accepted!,” Y’all! You’ll soon be able to wrangle in the top talent with this full stack arsenal of FREE(mium) market research, market positioning, & direct sourcing tools and techniqu/ologies.

What to Expect:
Expect to take a research-driven approach to understanding, attracting, finding, & engaging your target talent audience. In this session, we’ll learn how to craft a candidate persona and then align it with actual recruitment strategies. 

Who Should Attend:
Recruitment professionals that aspire to position themselves as Talent Advisors, increase ROI, & #SourceSmart(nothard).

•Become a Talent Advisor – Gain competitive intelligence on your company, openings, market, & competition.
•Increase your ROI – Quickly generate high-quality candidates by effectively marketing your position.
•#SourceSmart – An arsenal of FREE(mium) tools and techniqu/ologies!

avatar for Susanna Frazier

Susanna Frazier

Head of Strategic Sourcing, Universal Music Group
Susanna is a vivacious Talent Acquisition Leader, SourceCon Hackathon Champ, Certified Recruiter and Educator, & Founder of @SourcersWhoCode. “Fluent in Business, Talent, & Technology,” Susanna specializes in strategic sourcing, recruitment marketing, & operations, as well as... Read More →

Tuesday February 27, 2018 2:00pm - 2:45pm PST
Summerlin BE